Video Quality vs. Video Quantity: Which Gives More Value to Consumers?
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. In other words, it is not enough to say that the consumer is king, producers continue to match its services from the consumer’s angle.
In today’s business environment one has to take into consideration prerequisites set by consumers on how their want their products and services given to them like, for example, if you are offering coffee to your consumers you have to match it by the way they drink their coffee. In other words, offering a universal cup and a cover with a hole may aggrieve or wrong some customers because they don’t drink their coffee in these types of cups and can cause a spill.
In the marketing world, information dissemination is something very important. It is, as you might have known, an accepted fact that content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. Producers of information of entertainment must realize that it is not merely in having something to present to our viewers but customers today want to get value out of what they read or what they watch. And so the fight between video quantity and video quality.
So producing a lot of videos (video quantity) is not really enough but what is more important is the kind of video you present (video quality). By that we mean, making sure that the content behind the video that you provide is right for your audience. This also means, that while great articles and infographics are brilliant at informing the reader, the emotions that videos evoke are unlike anything that can come from print.
So in marketing today, video is now king and not just any video but that which contains the proper value. When you distribute content through video production, your consumers get instantaneous content comprehension and awareness which help them in their buying decisions; it is said that 96% of these consumers are actually helped by video content when they buy their products. A positive impression of the brand is left when consumers watch an interesting video, and this is according to a high percentage of people.
Today, selling products can give you success if you are able to build an emotional connection with your prospective client.